A web geek, with a multi-disciplinary design background, focusing on web development and multimedia, I strive to implement and communicate professional web standards. Very competent in a proficient team environment, with high standards and dedication to apply best practices, usability, accessibility, interaction design, user centered design and create unique user experiences within an innovative and creative context in an evolving web and e-business environments.


A user experience designer with a vast knowledge and experience in usability, accessibility, web standards, SEO, user centered design, interaction design and front end development. Maher Berro has been involved in many roles, including usability expert, web specialist, interaction designer, information architect, web designer, front end developer, accessibility expert; he also has a solid experience in telecommunication applications, web portals, intranets and websites including both English and Arabic usability review, accessibility for web and interactive devices, user testing, mobile application in both English and Arabic context. A solid experience in web and software development methodologies and processes, agile development, also acting as ScrumMaster in element^n, Beirut, Lebanon; catering for international and regional business solutions, usability and accessibility, user centered design, user testing, usability testing.
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30 April 2010

Riding A Dead Horse

I came across this "sarcastic but very true" interpretation of "Businesses" and "Business Mentalities" in an online forum. Depending on how you perceive it or how you would relate to, with no offense to anybody, individuals or institutions, especially business people. On a second thought, I take that back about business people, since you guys and I have been arguing about similar decisions ever since we collaborated and I am sure you will comment or argue in the same so called "rational" manners.

Anyway... design and IT geeks will definitely relate.. and business folks will (hopefully) awake!

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Riding A Dead Horse... Old tribal wisdom says that when you discover you are riding a dead horse, the best strategy is to dismount. Businesses, however, often try other strategies. These include...

1. Buying a stronger whip.

2. Changing riders.

3. Saying things like "This is the way we always have ridden this horse"

4. Appointing a committee to study the horse.

5. Arranging to visit other sites to see how they ride dead horses.

6. Increasing the standards to ride dead horses.

7. Appointing a tiger team to revive the dead horse.

8. Creating a training session to increase our riding ability.

9. Comparing the state of dead horses in today's environment.

10. Change the requirements declaring that "This horse is not dead".

11. Hire contractors to ride the dead horse.

12. Harnessing several dead horses together for increased speed.

13. Declaring that "No horse is too dead to beat."

14. Providing additional funding to increase the horse's performance.

15. Do a CA Study to see if contractors can ride it cheaper.

16. Purchase a product to make dead horses run faster.

17. Declare the horse is now "better, faster and cheaper."

18. Form a quality circle to find uses for dead horses.

19. Revisit the performance requirements for horses.

20. Say this horse was procured with cost as an independent variable.

21. Promote the dead horse to a supervisory position.

5 comments:

  1. AnthonynemerApril 30, 2010

    This is a slightly different interpretation of the blue ocean strategy in marketing.

    ReplyDelete
  2. LaraApril 30, 2010

    May i add : Bring more dead horses so that the dead Horse will be more motivated :D

    ReplyDelete
  3. MaherApril 30, 2010

    Anthony, I wish we can see that "blue" in our culture.. especially in LB!

    Lara... Touché! ;)

    ReplyDelete
  4. lydiaMay 13, 2010

    Give CPR to the dead horse and u might get a pulse :P lollll

    ReplyDelete
  5. MaherMay 13, 2010

    Hehehe...
    Good one Lydia!

    ReplyDelete

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