A web geek, with a multi-disciplinary design background, focusing on web development and multimedia, I strive to implement and communicate professional web standards. Very competent in a proficient team environment, with high standards and dedication to apply best practices, usability, accessibility, interaction design, user centered design and create unique user experiences within an innovative and creative context in an evolving web and e-business environments.

A user experience designer with a vast knowledge and experience in usability, accessibility, web standards, SEO, user centered design, interaction design and front end development. Maher Berro has been involved in many roles, including usability expert, web specialist, interaction designer, information architect, web designer, front end developer, accessibility expert; he also has a solid experience in telecommunication applications, web portals, intranets and websites including both English and Arabic usability review, accessibility for web and interactive devices, user testing, mobile application in both English and Arabic context. A solid experience in web and software development methodologies and processes, agile development, also acting as ScrumMaster in element^n, Beirut, Lebanon; catering for international and regional business solutions, usability and accessibility, user centered design, user testing, usability testing.
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29 November 2012

Firing Neurons

So I was phrasing a certain thought earlier today and wanted to articulate the word and acts of sheeple, or people being sheep-ed around within various contexts. Not using one's brain in response to what one receives via interaction with people, systems and interfaces has become a fact beyond my personal understanding -rather, my acceptance.

One should be aware and truly defines where s/he stands, as a "consumer" or a "producer". It is evident that more people are becoming solely consumers and seem blinded and obsessed with trends, technology, media, social networking, etc. I do acknowledge that one needs to be both, in balance, give and take depending on your character, mentality and awareness. You can't be a producer all the time...but you can actually be a consumer all the time; just watch a friend or a relative closely, or maybe yourself for a day! How much information (of all sort) are you receiving and embracing and re-transmitting?! How much information are you generating and sharing positively and with a bang (at times)?!

Seriously... Pause and reflect!

Where do you stand?!

Anyway...following on my initial thought after delivering that substantial message - I truly hope!-, I expressed my thought as "It's because people got used to be "consumers" and rely on technology and neo-socialising without firing a neuron!".
Re-reading that, "firing a neuron" seemed in place and context exactly as intended, and it occurred to me that Ii have never seen or read it around and I liked it :P
A couple of keystrokes turned very few results and limited use; maybe I should patent that expression :P lol.

So... keep on firing neurons my friends! :D


  1. I fire neurons all the time !! No one seems to care .. so i just gave up .. i think i've become a pure "consumer" myself too .. should get some balance back .. Anyways you really should patent that expression .. I like it :)

    1. Hehehe...yeah, it's too easy and tempting to be a "consumer" so keep your radars up :P

  2. Very interesting way of putting it Maher. What would you regard as the "blogosphere" ? Where everyone is producing and consuming their own data :P

    1. In a way...yes. But limited number of blogoshperians are producing content worthy of being produced! Or so I see on the web.

  3. Amazing :)
    You should patent this expression ... but Apple might sue you :P

    1. Hehehe. Where can I register it?! :P